Did you know there’s a World Recycle Week? No? Neither did we until we saw this Recycle Week campaign by H&M, featuring an original song by M.I.A.
On April 18, H&M is kicking off a project it calls World Recycle Week. Its goal is to collect 1,000 tons of used clothing at H&M stores worldwide, and keep them out of landfills by recycling them. Now, in a minute-long campaign ad, M.I.A. has teased the “visual content piece” she’s releasing on Monday for the initiative, as the Fader points out. The song is called “Rewear It,” according to the video description. Watch the video below.